Dental Solutions of Binghamton
How MediaBrush Marketing helped Dental Solutions of Binghamton evolve into one of the Southern Tier’s most dominant voices in full-arch and complex dentistry through coordinated multi-brand marketing, strategic media approach, and long-term partnership.
Growing a Regional Leader in Complex Dentistry
The Challenge
Dental Solutions of Binghamton isn’t a typical dental office. It’s a complex, multi-service practice serving multiple audiences across more than one brand. Dr. Sambursky needed a marketing approach that could position the practice as a regional leader in full-arch and Hybridge dentistry while coordinating consistent messaging across distinct identities, including Dental Solutions of Binghamton and Binghamton Hybridge.
Each brand required its own strategy, audience focus, and voice, yet all needed to feel unified under one cohesive vision. At the same time, the practice faced the pressures of a competitive regional market, the need to expand strategically into surrounding communities, and the importance of maximizing marketing investment for sustained long-term growth.
The Solution
From the very beginning, MediaBrush approached the Dental Solutions campaign not as a genuine partnership. Through consistent performance reviews, monthly strategy meetings with Dr. Sambursky, and ongoing refinements based on the practice’s evolving needs, we built a collaborative marketing relationship designed for long-term growth.
MediaBrush developed a coordinated marketing system that ensured consistency across every channel, while still allowing each brand to speak directly to the patients it serves. As Dental Solutions evolved, our marketing strategy evolved with it.
As the partnership grew, so did the practice. When Dr. Sambursky acquired Oral Surgery Associates, MediaBrush supported the launch of a new surgical brand with a new website, paid search, social advertising, and a visibility strategy.
Over the last seven years, our work expanded into full-scale, multi-channel marketing—TV, streaming, paid search, social content, and conversion-driven web development— with MBM now supporting three distinct brands through one unified approach.
Even in a non-urban market like Binghamton, these brands continue to grow. MediaBrush also drove expansion into nearby regions including Elmira, Cortland, and Scranton, ensuring marketing remained efficient, scalable, and focused on return on spend.
Our adaptability has helped keep Dr. Sambursky consistently positioned in the top tier of Hybridge dental providers across the country year after year.
Outcomes
- A coordinated multi-brand marketing presence
- Continued year-over-year growth in a highly competitive field
- Top-tier recognition among hybrid dental providers in the region
- Strong visibility across search, social, and television
- Expansion into adjacent markets with an optimized ad strategy
Search Success
Across seven years of partnership, MediaBrush helped Dental Solutions of Binghamton evolve into the dominant voice for full-arch and complex dentistry in the region, by delivering the highest search results in keywords most important to the specialty.
Brand Recognition
MediaBrush helped Dental Solutions of Binghamton solidify brand recognition through coordinate media efforts in television, streaming, social and digital platforms. With nearly 20% of website traffic coming from direct brand search activity.
