Dan Brown Construction
How MediaBrush built name recognition, credibility, and demand for Dan Brown Construction to elevate a local deck builder into one of the Southern Tier’s most recognizable Trex decking experts.
Building a Name People Know, Like, and Trust
The Challenge
When Dan Brown first approached MediaBrush Marketing, he knew he needed marketing, but didn’t know where to start. What he did know was that his primary competitor in the Trex decking space had the name recognition he wanted. People knew who they were. And in the major home investments market which is built on trust and referrals, that recognition mattered.
The Solution
As we talked through Dan’s goals, it became clear that clicks alone wouldn’t deliver results if people didn’t already recognize his name. Before potential customers could search for Dan Brown Construction online, they needed a reason to seek him out. This realization shaped our strategy from the very beginning.
We set out to build brand awareness and credibility for Dan Brown Construction in a competitive decking market while laying the groundwork for long-term digital growth.
Dan Brown Construction needed to:
- Compete with a well-known regional deck builder
- Clearly communicate his Trex decking expertise
- Build trust in a people-driven industry
- Turn recognition into tangible business growth
Rather than rushing right into digital advertising, our team recommended starting with building brand awareness. The goal was simple: make Dan Brown Construction a name people will recognize, remember, and trust.
We developed a brand-forward strategy centered on broadcast and streaming television, supported by social media. Messaging focused on who Dan is, his experience, and his role as a general contractor who looks at the full scope of a project, and not just the deck itself. This positioned Dan as a qualified professional that homeowners could feel confident in trusting with their big projects.
Outcomes
- Strong name recognition across the Southern Tier
- Clear association with Trex Pro Platinum expertise
- Consistent digital and social engagement
- Expanded crews and increased project volume
Building a Strong Digital Foundation
We transitioned and rebuilt Dan’s website to better showcase high-value partnerships. We then implemented a focused SEO strategy to dramatically increase visibility.
Making Dan the
Brand
Although the company carried his name, most people didn’t yet know who Dan Brown was. So we leaned into authenticity and made Dan the face of the brand.
