Video is a major part of every consumer’s brand experience. People watch videos constantly; whether it is a 20-minute YouTube video during lunch, a 15-second TikTok walking into work, or television at the end of the day. Video content captures attention and keeps viewers engaged, regardless of length.

 

Video can change the game of your brand’s social media. It gives you the opportunity to showcase your product or service in a way that’s more engaging, memorable and easier for your audience to understand. As attention spans continue to shrink, short form video content has become increasingly popular on platforms such as Instagram and TikTok. The success of these videos can be shown by the number of consumers who watch the video until the end, or engage by liking, commenting, and sharing.

 

The Stats

Wyzowl performed a study on the state of video marketing for 2026, and the statistics that they found show the power of video content.

• 84% of consumers want to see more video content from brands in 2026. Source

• 85% of people stated that they have been convinced to buy a product or service simply because they watched a video. Source

• 82% of marketers say video marketing has given them a good ROI. Source

• 71% of people believe videos from 30 seconds to 2 minutes are most effective. Source

Numbers don’t lie, and these statistics show the incredible value of video marketing. Video content increases brand awareness, attracting traffic to your website and other social media pages.

 

Do I Need a Professional Camera?

When first getting into the use of video content, you may think that you need expensive cameras and a professional studio, which is not true. Some of the most engaging video content is created with a tool you have in your back pocket, your phone! You can use your phone to film a short effective video that can be used in the same way as professional content. Phone-shot content can also make your brand feel more relatable.

 

Video content does not have to be a thought-out production with a script. The power of video is that it can tell your story authentically, taking away the unknown. Video allows you to show a real-life experience with your product or service. You can follow trends or memes, but be sure to choose something that aligns with your brand’s values. Making videos for various social media platforms can be fun and help your company put out content that is engaging and turns likes into leads. For buyers who are hesitant to go ahead with a purchase, a tutorial on how the product or service works, or a testimonial from a customer can convince the customer to hit that Buy Now! button and go from an uneasy watcher to an informed customer.

 

The Bottom Line

Video content isn’t just growing in value; it is becoming a competitive necessity. Every month without it puts you further behind businesses already capturing attention, trust, and new customers through video. Whether social media users will interact best with long or short form videos, they are looking for a form of moving content to break up the static images in their feed. Capture your audience’s attention with a captivating video.

 

Not sure how to transform your social media? Take a look at MediaBrush Marketing’s social media services and see how we can help you tell your story through content creation (both video and static), scheduling, community engagement, and reporting. Your social media needs a boost, so let MediaBrush help you reach the people who matter.