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Digital Marketing Specialist
Paid Advertising
MediaBrush Marketing is one of the fastest-growing marketing agencies in Binghamton, NY. We are proud to work with locally owned businesses in markets throughout the United States. The MediaBrush Marketing team works to be the in-house marketing team for every client, maximizing the impact of all marketing tools from digital to traditional, while sharing the client’s stories.
As our agency grows, so does our team. MediaBrush Marketing is seeking a digital marketing specialist. The role with will collaborate and assist our digital team with all paid digital marketing channels. The successful candidate must be self-motivated and detail oriented. This candidate will be eager to identify, learn, and use new and emerging tools and technologies.
You will engage with multiple agency client campaigns on a wide range of digital marketing platforms. Activities will range from researching marketplaces and competitors to creating digital content. In addition, you will monitor ad campaign progress leveraging the various data points of each campaign element to help drive activity that will deliver on client goals. This role could include, but is not limited to, collaboration on programmatic, paid search, and paid social campaigns.
Still reading? Let’s talk if the following describes you: self-motivated, detail-oriented, analytically-driven and naturally intrigued.
KEY RESPONSIBILITIES FOR THIS POSITION INCLUDE:
- Exceptional organization skills and ability to track multiple projects at once.
- Maintaining calendar entries of upcoming digital content projects and deadlines.
- Collaborating with the Digital Marketing Manager to ensure completion of projects and adherence to marketing goals.
- Continually optimizing campaign components including keyword strategy, ad copy, cost per conversion, cost per click, audience optimization, etc.
- Defining, measuring, and evaluating relevant paid media KPIs.
- Conducting research on the latest market trends and keywords.
- Maintaining knowledge of industry best practices and new technologies
- Performing ad-hoc analysis and research and summarizing the findings.
- Compile monthly reports for our clients with personal comments and analysis of campaign performance.
- Using a cross-channel campaign management approach, you will be responsible for media strategy & planning, hands-on setup, execution, measurement, and ongoing optimizations.
- Act as backup for other digital marketing team members.
KEY REQUIREMENTS FOR THIS POSITION INCLUDE:
- THIS IS NOT A REMOTE POSITION. Please do not apply if you are not able to report to our Binghamton, NY location daily, Monday-Friday, 40 hours per week.
- Experience with paid ad campaigns is preferred (Google Ads, Microsoft Ads, Facebook Ads, or other).
- A high level of attention to detail.
- Extremely organized with fantastic time management.
- Can work well under pressure and handle timely and fast-paced commitments.
- Advanced analytical skills and the ability to interpret data and make informed decisions.
- Ability to deliver on deadlines.
- Strong written skills with excellent spelling and grammar.
- Interested and engaged in new digital marketing trends.
Education and Experience:
- Minimum Associate Degree: Required
- Digital Marketing: 1 year experience preferred.
- Google Ad Certifications: A bonus.
Benefits:
- Paid Time Off
- Health Savings Account
- 401(k) matching
Applications are now being accepted on Indeed.